Marketing research process in Hindi

Marketing research kaafi zaruri hai business mein. Kaafi tarah ke marketing research karte hai businesses jaise wo market survey kar sakte hai, product-preference test kar sakte hai, ya apne advertising ka evaluation kar sakte hai. Lekin Marketing research ke process mein kuch steps hote hai jinko follow karna chahiye. Marketing research process mein 6 steps hote hai.

Step 1:
Define the problem, the decision alternatives and the research objectives
Problems ko bahut broadly ya bahut hi zyaada narrowly define nahi karna chahiye. Bahut boradly define karenge to isse wastage of resources ho sakta hai. Aur bahut narrowly define karenge to jitna data ya information chahiye effective decision lene ke liye uski kami ho sakti hai. To kaise define karna chahiye? Ye cheezein clear kar lijiye problem ko define karte waqt

  1. Kya research karna hai jaise content, scope
  2. Kyu research karna hai jaise jo decisions lene hai uske liye

Research ka maksad hota hai meaningful data generate karna jisse aap effective decisions le payenge.

To isse aapko problem aur research objectives ka clear definition mil jayega.

step 2:
Develop the research plan:
Is stage mein ek efficient plan banaana hota hai jo information chahiye use gather karne ke liye. To isme jo cheezein involved hoti hai wo hai data sources par decisions, research approaches, research instruments, sampling plan, contact methods.

Data sources yaani ki data kahan se ayega. Dekhiye researcher ya to primary data gather kar sakte hai ya secondary data ya to dono. Agar aapko pata nahi hai ki primary aur secondary data kya hai to aapko bata dun ki primary data yaani freshly gather kiya hua data kisi specific purpose ya research project ke liye.

Secondary data yaani wo data jo ki pehle se kisi aur reason ke liye collect kiye gaye the aur jo already exist karte hai kahin par. Aapko bas us data ko khojna hai. Jaise for example secondary data aapko internet se bhi mil sakta hai.

Primary data jo hai wo 5 tarah se collect kiye jaa sakte hai:
Observational research se:
Focus group research se:
Survey research se:
Behavioral data se:
Experimental research se:

Aur subjects ko contact karne ke jo methods hai wo hai
by mail – yaani email par questionnaire bhejkar
telephone ke zariye
in person – yaani subjects ke paas jaakar face to face
ya online – online forms bharwakar

Step 3:
Collect the information:
Data collection ka jo ye stage hai marketing research mein ye bahut expensive, mehenga stage hai aur isme error hone ke bhi kaafi chances hote hai. Isme surveys mein problems aa sakte hai jaise Kuch respondents ghar par milenge nahi, jinko wapas se contact karna padta hai. Kuch respondents cooperate nahi karenge. Kuch biased ya dishonest answers denge. Aur ho sakta hai ki kuch interviewers hi biased ya dishonest nikle.

step 4:
Analyze the information
Agla step hai is process mein hai finding ko extract karna data ko tabulate karke aur frequency distributions develop karke. Researchers advanced statistical techniques aur decision models ka istamaal karte hai additional findings ke liye. Yaani aur details data mein se nikaalne ke liye.

Step 5:
Present the Findings
Ye aakhri step hai. Isme researchers findings ko present karte hai management ko. Wo ise understandable aur aasaan tarah se present karne ki koshish karte hai. Jaise wo ise visualisation ke zariye bhi present karte hai.

step 6:
Make the decision:
Research findings sirf additional information aur insight provide karte hai managers ko. To marketing research ke findings ko dekhkar wo ye decide kar sakte hai ki unko use use karna hai, discard karna hai ya aur aage aur research carry out karna hai. Kaafi organisations marketing decision support system ka istamaal karti hai taaki wo managers ko behtar decisions lene mein help kar payen. Marketing decision support system ek tarah ka software hota hai.

To doston ye the marketing research ke 6 steps. Umeed hai is video mein aapne samjha marketing research ke steps ko. To aisa hai to ise like kijiye aur share kare. Mai milunga aapko next video mein jald hi. Dhanyawaad.

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