Namaskar mitro, A/B testing kya hota hai jo Digital Marketing mein kaafi use hota hai.
A/B testing ek user experience research methodology hai.
Chaliye bahut hi simple example batata hu-
Jaise suppose aapko apne website ke ek page ki A/B testing karni hai. Aap visitors ko apne webpage ke 2 versions randomly dikhaoge.
Kuch visitors ko ye button jo hai wo blue colour ka dikhaoge aur kuch visitors ko ye button aap green colour ka dikhaoge ek arrow ke saath
Phir aap ye track karoge ki kis button mein zayada click through rate hai. Matlab kis par zyaada percent clicks hue hai. To isse aap judge kar paoge ki kaunsa button aapko better click through rate dega. Is example mein jaise ki ho sakta hai green button with arrow better perform kar jaye.
Aise hi ye experiment aap alag alag text apne visitors ko randomly dikhakar uski bhi efficacy ko test kar sakte ho ki kaunsa text better response de raha hai.
