Marketing mix aur digital marketing mix kya hai? Marketing mix in Hindi

Doston marketing mix ye term aapne suna hoga shayad. Lekin kya aap jaante ki marketing mix actual mein hai kya aur kyu ye businesses ke liye zaruri hai. Marketing mix businesses ke liye foundation model hai jo product, price, place aur promotion par kendrit hai. Iske baare mein aapko kaafi interesting cheezein bataunga mai.

Marketing mix in Hindi:

To marketing mix marketing decision ke in char broad levels ko refer karta hai jo ki hai product, price, place aur promotion.

Twentieth century ki shurwaat mein marketing theory emerge hui thi. 4 Ps yaani marketing mix jo ki 1960 mein publish hua tha marketing management decisions ka bahut hi zaruri framework ban chuka hai.

Doston services marketing jo hai usme extended marketing mix use hota hai jisme hamare 4 Ps product, price, place aur promotion to hote hi hai par saath hi aur 3 Ps hote hai, jo hai process, people, and physical evidence.

enterprise marketing managers dwaara marketing mix ki correct arrangement bahut hi important bhumika nibhaati hai corporate marketing ke success mein.

Iske kai fayde unko ho sakte hai jaise:

  • Ye strengths ko develop karta hai aur weaknesses ko avoid karta hai.
  • Company ke internal departments ko ekjut hokar kaam karne mein madad karta hai
  • Company ki competitiveness aur adaptability ko mazboot karta hai.
History of 4 Ps

4Ps ki history ki baat karen to doston 1940s mein marketing mix mention hua tha Prof. James Culliton ke zariye aur uske baad kuch aur tarah ke marketing mix mention hue the lekin marketing mix modern form mein yaani 4 Ps ke form mein propose kiya gaya tha E. Jerome McCarthy ke dwaara 1960 mein. Aur McCarthy ke 4 Ps widely adopt kiye gaye hai yaani apnaaye gaye hai marketing academics aur practitioners dono hi ke dwaara.

1981 mein Booms and Bitner ne 7 Ps ke model ko propose kiya jisme original 4 Ps to the hi saath hi extended kiye the aur 3 Ps ke saath jo ki the process, people and physical evidence jo ki services marketing ke liye zyaada applicable hai.

Ab 4 Ps ki history ke baare mein to jaan liya humne lekin kya in 4 Ps ko aap detail mein samajhna nahi chahoge. Aaiye aapko bade simple tarike se explain karta hu mai in 4 Ps ko.

Product:

Product yaani ek item jo consumers ke needs ya wants ko satisfy karta hai. Yaani consumer ki zarurat ko satisfy karta hai. Products ho sakte hai tangible jaise (goods) ya intangible ho sakte hai jaise (services, ideas or experiences).

Marketing decisions mein product ke baare mein normally kya kya kiya jaata hai wo jaan lete hai.
Product design – jaise ki product ke features, quality etc.
Product assortment – yaani product range, product mix, product lines
Branding – yaani Packaging and labeling
Services (complementary service, after-sales service, service level)
Guarantees and warranties
Returns
Managing products through the life-cycle

Price:

Price yaani wo amount jo customer pay karta hai ek product ke liye
Price use bhi keh sakte hai jaise sacrifice jo consumers karte hai ek product ko acquire karne ke liye. Aap soch rahe honge sacrifice? Ji haan jaise for e.g. time ya effort

Price mein customer ke perceived value ko bhi consider kiya jaata hai.
Ab dekh lete hai ki Price ko lekar kya types ke marketing decisions ho sakte hai.
Price strategy
Price tactics
Price-setting
Allowances – e.g. rebates for distributors
Discounts – for customers
Payment terms – credit, payment methods

Place:

Place yaani customer ko access dena. Direct ya indirect channel ke zariye market karna.
Customers ko convenience provide karne par dhyan dete hai isme.

Place mein aate hai geographical distribution, territorial coverage, retail outlet, market location, catalogues, inventory, logistics and order fulfilment. Place ho sakta hai physical location jahan business carry out Kiya jayega ya distribution channels.

Isme jo types ke marketing decisions ho sakte hai wo hai
Strategies jaise intensive distribution, selective distribution, exclusive distribution
Franchising
Market coverage
Channel member selection and channel member relationships
Assortment
Location decisions
Inventory
Transport, warehousing and logistics

Promotion:

Promotion yaani marketing communications jiske zariye unko offers ke baare mein bataya jaata hai taaki customer aur investigate kare uske baare mein jaanne ke liye.
Isme ho sakte hai advertising, PR, direct marketing and sales promotion.

Isme jo types ke marketing decisions ho sakte hai wo hai
Promotional mix – advertising, PR, direct marketing and sales promotion ka thik balance.
Message strategy – kya communicate karna hai
Channel/ media strategy – target audience tak kaise pahuchna hai
Message Frequency – kitne baar aur kab communicate karna hai

Jaisa ki maine bataya aapko Phir service marketing ke liye jab ise expand kiya gaya to aur 3 Ps jode gaye. Aaiye unko bhi samajh lete hai

People:

Dekhiye jab aap koi service deliver karte ho to usme human factors to involved hote hai na. To people un human factors ko refer karta hai jaise Service personnel jo companies ke values ko customers tak communicate karte hai. Company ke employees aur customers mein jo interactions hote hai wo bhi isme aata hai.

To isme jo marketing decisions hote hai wo kuch is tarah se hai
Staff recruitment and training
Uniforms
Scripting
Queuing systems, managing waits
Handling complaints, service failures
Managing social interactions

Process:

Process refer karta hai un activities, procedures ya mechanisms ko jiske zariye service deliver hota hai.

Isme jo marketing decisions aate wo hai
Process design
Standardization vs customization decisions
Monitoring and tracking service performance
Alignment with Best Practices
Preparation of operations manuals

Physical evidence:

Physical evidence wo environment hai jisme service occur hota hai. Aisa space jahan customers aur service personnel yaani service karmi milte hai.

Isme jo marketing decisions aate hai wo hai
Facilities jaise furniture, equipment, access
Signage
Interior design
Ambient conditions

Digital Marketing mix:

Digital marketing mix ke baare mein BAAT karte hai ab. Yah Marketing Mix jaisa hi hai par isme marketing objectives ko digital technologies apply Karke achieve kiya jata hai. To isme Product, Price, Place and Promotion digital marketing aspect ke anusaar hote hai.

Product
Internet ke interaction aur connection se ab product ko ‘virtual product’ keh sakte hai digital marketing aspect mein.
Digital ke zariye product ko directly manufacturers se customers ko becha jaa Sakta hai.

Price:
Internet logon ko real-time prices compare Karne ki suvidha pradaan karts hai khareedne ke pehle jisse customer ka time aur effort save hits hai. Aur suppliers bhi apne prices real-time mein adjust Kar sakte hai.

Place
Internet ki wajah se place kaafi important role play Kar Raha hai product ki consumption mein kyunki physical channels virtual ban Gaye hai.
Aur jo ki customer ko isme convenience hai ek site se share site par navigate Karne ka to digital marketing ke nazariye se place ko promotion se link Kiya jaata hai. Kyunki retailers kaafi baar third-party websites jaise ki Google search engine Ka istamaal Karti hai customers ko Apne websites par le jaane ke liye

Promotion
Promotion mein target markets select karna hota hai, marketing mix ke alag alag communication tools ko locate aur integrate karna hota hai. Par doston traditional marketing communication tools ke mukaable digital marketing mein audience ko engage karne par dhyaan diya jaata hai. Isme advertisements aur content ko social media par daalte hai, display ads ke daalte hai, pay-per-click (PPC), search engine optimisation (SEO) ke zariye promote karte hai.

To doston is blog aur video mein humne jaana marketing mix aur digital marketing mix ke baare mein. Umeed hai aapko blog aur video pasand aayi. Pasand aayi to like zarur kijiye aur ab tak is channel ko subscribe nahi kiya hai to kar lijiye. Milenge next video mein jald hi. Dhanyawaad.

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