Engagement rate kya hai digital marketing mein? Digital marketing in Hindi

Doston digital marketing ki is series mein hum aaj baat karenge Engagement Rate ke baare mein.

Doston Blog, Facebook posts, tweets aur instagram ke photos mein engagement rates hote hai. To ye engagement rate hota kya hai ye samajhna aapke liye zaruri hai. Iska matlab hai ki users aapke brand se kitna interact karte hai. Kitne comments aaye ya Kitne shares aaye hai aapke post ya blog par. Normally to ye keh sakte hai ki jitna zyaada aapka engagement rate hoga utna hi accha hai jo ki Search Engine Optimization ke liye accha hai. Search engines jab ye recognize karte hai ki aapke website ya channel ke saath users itna interact kar rahe hai to wo aapko zyaada recommend karenge. Engagement rate behtar hota hai to isse ye bhi pata chalta hai ki aapke brand ki effiency acchi hai.

To aaiye dekhte hai ki alag alag platforms par ya applications par engagement rates kaise analyze hota hai:

On a website: scroll depth, average time on page, average page views, bounce rate, shares and form conversions
Facebook: Reactions, clicks, comments and shares
LinkedIn: Interactions, clicks, followers acquired and impressions
Instagram: Likes and comments
Twitter: Retweets, comments and likes.
Pinterest: Likes, comments and pins
On email campaigns include open-rates and click-through rates.

Engagement rate aapke marketing team ki ye bataate hai ki wo jo kuch kar rahe hai wo influencers aur target audience tak pahuch raha hai. Engaging campaigns ke zariye aap advocates create karte hai jo aapke brand ke baare mein positive messages spread karte hai aur aapke paying customer bhi ban jaate hai.

To doston is chote se video mein aapne samjha ki Engagement rate kya hote hai. Digital marketing ke aur bhi videos aane wale hai. Subscribe nahi kiya to kar lijiye. Next video mein milte hai. Dhanyawaad.

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